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Hi, I'm Erica.
Not just a life coach—I specialize in guiding individuals who are ready to rise from ashes of their own life's struggles and rebuild a life of purpose, strength, and vision.
I have a Bachelor's degree from Arizona State University and a certification in life coaching. I combine proven strategies with compassion and insight to help clients break through personal barriers, rediscover who they are, and move forward with clarity and confidence.
More than degrees or titles, what qualifies me is experience—real-life growth forged through struggle, perseverance, and transformation. I’ve walked through seasons of pain, uncertainty, burnout, and rebuilding, and I’ve emerged stronger, more focused, and deeply committed to helping others do the same.
Whether you’re navigating a life transition, rebuilding after setbacks, or ready to achieve the dreams and goals you've set aside for so long —you don’t have to do it alone. I’m here to walk with you, challenge you, and equip you to rise, rebuild, and thrive.
Why I coach
I became a life coach because I know what it feels like to want more—more clarity, more purpose, more confidence—but not know where to start. I’ve been there - juggling life, family, responsibilities and dreams that always seemed just out of reach. Coaching became a calling for me when I realized how powerful it is to have someone truly listen, guide and believe in you while you rediscover who you are and what you're capable of. Now, I help others step into their power, build something meaningful, and create a life they love. I believe we’re all capable of more than we’ve been taught to settle for.
My Philosophy
My coaching philosophy is all about providing the space, support and guidance for you to discover your goals, connect with your identity, and map out a plan for the life you dream of. I’m not here to “fix” you. I’m here to walk beside you as you uncover your own strength, wisdom, and direction. I believe in progress over perfection and in taking small consistent steps towards creating a life that aligns with who you are. My approach is heart-centered, practical, and grounded in real-life action. Transformation happens when we show up, even imperfectly, and move forward with intention.
My Services
I offer a range of services including one-on-one life coaching and start up coaching for those looking for guidance in starting a small business. These services are designed to help clients overcome obstacles, improve their mindset, and achieve their goals.
I also offer a host of free resources on my site to help individuals get started on their self improvement journey. Podcast coming soon.