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About Phoenix Coaching

Hi, I'm Erica!

Hi, I'm Erica!

Hi, I'm Erica!

While I do have a Bachelor's Degree from Arizona State University and am a Certified Life Coach, what qualifies me most is experience—real-life growth forged through struggle, perseverance, and transformation. I’ve walked through seasons of pain, uncertainty, burnout, and rebuilding, and I’ve emerged stronger, more focused, and deeply com

While I do have a Bachelor's Degree from Arizona State University and am a Certified Life Coach, what qualifies me most is experience—real-life growth forged through struggle, perseverance, and transformation. I’ve walked through seasons of pain, uncertainty, burnout, and rebuilding, and I’ve emerged stronger, more focused, and deeply committed to helping others do the same.

 I combine proven strategies with compassion and insight to help clients break through personal barriers, rediscover who they are, and move forward with clarity and confidence.

Whether you’re navigating a life transition, rebuilding after setbacks, or ready to achieve the goals you've set aside for so long — you don’t have to do it alone. I’m here to walk with you, challenge you, and equip you to rise, rebuild, and thrive.

Why I coach

Hi, I'm Erica!

Hi, I'm Erica!

I became a life coach because I know what it is like to rebuild after major moments of grief, pain and loss AND I know what it feels like to want more—more clarity, more purpose, more confidence—but not know where to start. I’ve been where you are - juggling family, responsibilities and dreams that always seemed just out of reach. Coachin

I became a life coach because I know what it is like to rebuild after major moments of grief, pain and loss AND I know what it feels like to want more—more clarity, more purpose, more confidence—but not know where to start. I’ve been where you are - juggling family, responsibilities and dreams that always seemed just out of reach. Coaching became a calling for me when I realized how powerful it is to have someone truly listen, guide and believe in you while you rediscover who you are and what you're capable of. Now, I help others step into their power, build something meaningful, and create a life they love. I believe we’re all capable of more than we’ve been taught to settle for.  

My Philosophy

Hi, I'm Erica!

My Philosophy

 My coaching philosophy is all about providing the space, support and guidance for you to discover your goals, connect with your identity, and map out a plan for the life you dream of. I’m not here to “fix” you. I’m here to walk beside you as you uncover your own strength, wisdom, and direction. I here to sit with you in the hard moments,

 My coaching philosophy is all about providing the space, support and guidance for you to discover your goals, connect with your identity, and map out a plan for the life you dream of. I’m not here to “fix” you. I’m here to walk beside you as you uncover your own strength, wisdom, and direction. I here to sit with you in the hard moments, guide you as you move forward and cheer you on as you make each step towards your bright new future. I believe in progress over perfection and in taking small consistent steps towards creating a life that aligns with who you are. My approach is heart-centered, practical, and grounded in real-life action. Transformation happens when we show up, even imperfectly, and move forward with intention.   

I'm here to guide you as YOU become the HERO of your own story.

My Qualifications

I graduated magna cum laude from Arizona State University and I am a certified life coach. I have extensive training and experience in areas such as psychology, goal setting, problem solving and communication. I am committed to ongoing personal and professional development.

My Approach

I take a collaborative and solution-focused approach to coaching. By working together, we can identify your strengths, overcome obstacles, and create a plan of action to help you achieve your goals. I am here to guide and support you on your own personal hero's journey.

My Specialties

I specialize in coaching individuals who are going through or who have been through major life transitions or difficult life circumstances. I walk with clients to encourage, motivate and support them as they move their lives forward. I also offer start up coaching for those looking to start a business or those who need support in moving to the next level. 

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